Thank you
We are delighted that you are considering writing for one of Minnesota Physician Publishing's magazines. To help make the process a pleasant experience for you, we offer a few tips.
Creating your article
Keep your audience in mind. Articles are not for the general public but for a specific readership. Minnesota Physician articles should provide doctors with useful information they don't already know. Employee Benefits Planner articles should help employers and their HR professionals improve their interactions with employees for the good of the company.
Our readers are experts, but not in every field, so try to avoid technical jargon.
The reader learns that you are an expert in your field from your one-line bio at the end.
We ask authors to avoid overt promotion of their organizations.
Our articles have a Minnesota focus.
In stating facts, give a source: "According to Mayor Jones, the town's population is expected to increase to more than 60,000 by 2010." We don't use footnotes but work essential references into the body of the text: "As Dr. No reports in January's New England Journal of Medicine ..."
Authors are responsible for the accuracy of all the facts, including dates and correct spellings of people's and organizations' names.
An article should be 1,200 to 1,600 words in length (no more).
Do not address the reader as "you." Say, "companies should" or "physicians should," not "you should."
Avoid generalizations. Be specific. Everyone loves anecdotes and interesting details.
Getting our help
We offer a lot of help on this end. Don't be anxious about polishing. If you can get the ideas in written form, we'll edit the piece, fax it to you with changes and questions and work with you over the phone to get the article just right. The phone conversation usually is brief.
We edit articles for AP style and house style, drawing on our knowledge of our readers.
As do most publishers, we determine the article's placement, title and art.
Sending us your article
We request that you send your article as an e-mail attachment. If you are unable to do that, call us at (612) 728-8600 to discuss other methods.
Important
We accept articles that have not been published elsewhere.
We require that all writers return a signed, original editorial consent form prior to publication.
Minnesota Physician Publishing reserves the right to make final decisions about what to publish.
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